Brimstonejewellery
brimstonejewellery.com
Brimstone Jewellery is a specialty jewelry retailer offering forged necklaces, rings, earrings, cufflinks, and bracelets across distinctive collections including Syzygy, Only Lovers, Mānuka, and Serpentine. The brand focuses on durable, artisanal pieces designed with a distinctive aesthetic emphasizing quality craftsmanship and longevity.
Products
91
Collections
9
Pages
5
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4416 / 16375
Faster than 73% of stores
Jewellery & Watches Ranking
#181 / 758
Top 24% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#713 in Jewellery & Watches
Below 66% of stores
89% below average
91 products vs 802 avg
Faster than 76% of Jewellery & Watches stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
89% below average
avg
88% below average
avg
82% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Brimstonejewellery
Brimstonejewellery is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 91 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Brimstonejewellery uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brimstonejewellery achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brimstonejewellery has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Brimstonejewellery ranks #713 out of 1082 stores we track. This places them in the top 66% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
