Deutsche Uhrenfabrik
deutsche-uhrenfabrik.de
DuFa is a German watch manufacturer specializing in sophisticated timepieces inspired by the Bauhaus design tradition. The store offers automatic watches, limited edition collections, and accessories, emphasizing minimalist design and German craftsmanship.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
114
Collections
27
Pages
12
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15677 / 16375
Faster than 4% of stores
Jewellery & Watches Ranking
#734 / 758
Top 97% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.060
Cumulative Layout Shift
172ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#662 in Jewellery & Watches
Below 61% of stores
86% below average
114 products vs 802 avg
Slower than 97% of Jewellery & Watches stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
63% below average
avg
57% below average
avg
89% below average
avg
Category Intelligence
How Deutsche Uhrenfabrik compares to other jewellery & watches stores
10%
of Jewellery & Watches stores use Zip (Quadpay)
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Deutsche Uhrenfabrik
Deutsche Uhrenfabrik is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 114 products organized across 27 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Deutsche Uhrenfabrik uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Deutsche Uhrenfabrik achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Deutsche Uhrenfabrik has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Deutsche Uhrenfabrik ranks #662 out of 1082 stores we track. This places them in the top 61% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
