Lilyengland
lilyengland.com
Lily England is a beauty tools retailer offering professional-grade makeup brushes, hair brushes, hair styling tools, and beauty accessories. The brand emphasizes cruelty-free and vegan products, with offerings organized by product type including detangling brushes, paddle brushes, blow dry brushes, and curated gift sets at various price points.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
69
Collections
39
Pages
19
Blog Posts
52
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14487 / 16375
Faster than 12% of stores
Beauty & Cosmetics Ranking
#340 / 403
Top 84% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.090
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
483ms
Time to First Byte
7.4s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#230 in Beauty & Cosmetics
Above average (top 40%)
78% below average
69 products vs 315 avg
Slower than 84% of Beauty & Cosmetics stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
78% below average
avg
25% below average
avg
0% below average
avg
93% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 40% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Lilyengland
Lilyengland is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 69 products organized across 39 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Lilyengland uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lilyengland achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lilyengland uses judge.me for customer reviews and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Lilyengland ranks #230 out of 572 stores we track. This places them in the top 40% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
