Btiff
btiff.com
B.Tiff New York is a jewelry retailer specializing in modern, timeless, and sustainable jewelry pieces for daily wear. The store offers a curated collection including bangles, bracelets, rings, earrings, chains, pendants, necklaces, and cufflinks, with dedicated collections for both men and women.
Products
615
Collections
25
Pages
13
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8791 / 16375
Faster than 46% of stores
Jewellery & Watches Ranking
#413 / 758
Top 54% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#219 in Jewellery & Watches
Top 20% of stores
23% below average
615 products vs 802 avg
Slower than 54% of Jewellery & Watches stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
23% below average
avg
65% below average
avg
54% below average
avg
63% below average
avg
Theme & Design
Theme Name
Updated copy of Updated copy of Highlight 3.2.1...
Type
Theme Store
Theme Store ID
903
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Btiff
Btiff is a jewellery & watches ecommerce store built on Shopify and operating in ZA. The store currently offers 615 products organized across 25 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Btiff uses the Updated copy of Updated copy of Highlight 3.2.1... theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Btiff achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Btiff uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Btiff ranks #219 out of 1082 stores we track. This places them in the top 20% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
