Millysmarvels
millysmarvels.co.uk
Millys Marvels is an antique and collectible jewelry retailer specializing in vintage and period pieces from the Victorian, Edwardian, Art Nouveau, and Art Deco eras. The store offers a curated selection of timeless jewelry items priced under £200, including rings, lockets, necklaces, charms, bracelets, earrings, and brooches sourced for collectors and enthusiasts.
Products
757
Collections
23
Pages
11
Blog Posts
67
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-2 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
117ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
533ms
Time to First Byte
6.0s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
6% below average
757 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
6% below average
avg
68% below average
avg
61% below average
avg
46% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Millysmarvels
Millysmarvels is a jewellery & watches ecommerce store built on shopify and operating in ZA. The store currently offers 757 products organized across 23 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Millysmarvels uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Millysmarvels achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Millysmarvels has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Millysmarvels ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
