Back to Directory

Bullionairejewellery

shopify

bullionairejewellery.co.uk

Bullionaire Jewellery is a UK-based antiques and jewelry retailer offering carefully curated antique, vintage, and hallmarked jewelry pieces spanning multiple eras including Georgian, Victorian, Art Deco, and Art Nouveau. The store specializes in exquisite jewelry items such as rings, bracelets, pendants, earrings, brooches, and watch chains, positioning itself as a destination for timeless treasures with a focus on craftsmanship and historical authenticity.

Visit Store

Products

9,884

Collections

22

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.8s

Faster than avg

57

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

104ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

548ms

Time to First Byte

SIpoor

7.8s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

1132% above average

9,884 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products9,884 / avg 802

1132% above average

avg

Collections22 / avg 72

69% below average

avg

Pages3 / avg 28

89% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Broadcast

Type

Theme Store

Theme Store ID

868

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

9,884 products22 collections3 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Bullionairejewellery

Bullionairejewellery is a jewellery & watches ecommerce store built on shopify and operating in LT. The store currently offers 9,884 products organized across 22 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Bullionairejewellery uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 4% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Bullionairejewellery achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bullionairejewellery has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Bullionairejewellery ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Bullionairejewellery | Jewellery & Watches Store Analysis | CommerceRank