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Buyfreddie

Shopify

buyfreddie.com

Freddie is an eco-friendly cleaning products brand specializing in dissolvable detergent sheets for laundry, toilets, dishwashers, and floors. The store emphasizes plastic-free, low-waste packaging solutions with recyclable cardboard containers and offers subscription options for regular household cleaning needs.

Homeware
Bespoke
US / USD
Settle +5
Visit Store

Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

41

Collections

5

Pages

26

Blog Posts

78

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Homeware category average (58)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#14708 / 16375

Faster than 10% of stores

Homeware Ranking

#416 / 457

Top 91% in category

Category Avg Performance

58

-21 below avg

Category Avg LCP

2.0s

Faster than avg

37

Performance

95

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

130ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#462 in Homeware

Below 69% of stores

95% below average

41 products vs 898 avg

Slower than 91% of Homeware stores

PageSpeed score: 37/100

Category Benchmarks

Compared to 673 stores in Homeware

Products41 / avg 898

95% below average

avg

Collections5 / avg 78

94% below average

avg

Pages26 / avg 20

30% above average

avg

Blog Posts78 / avg 29

169% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Settle
Pipe
PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 69% by catalog size

Content Investment

high

Strong content (78 blogs, 26 pages)

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

41 products5 collections26 pages78 blogs

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About Buyfreddie

Buyfreddie is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 41 products organized across 5 collections, making it comparable in size for the homeware category.

Theme and Design

Buyfreddie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Buyfreddie achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Buyfreddie has not implemented a third-party review platform and offers Settle, Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Homeware category, Buyfreddie ranks #462 out of 673 stores we track. This places them in the top 69% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Buyfreddie | Homeware Store Analysis | CommerceRank