Buyfreddie
buyfreddie.com
Freddie is an eco-friendly cleaning products brand specializing in dissolvable detergent sheets for laundry, toilets, dishwashers, and floors. The store emphasizes plastic-free, low-waste packaging solutions with recyclable cardboard containers and offers subscription options for regular household cleaning needs.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
41
Collections
5
Pages
26
Blog Posts
78
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14708 / 16375
Faster than 10% of stores
Homeware Ranking
#416 / 457
Top 91% in category
Category Avg Performance
58
-21 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
130ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#462 in Homeware
Below 69% of stores
95% below average
41 products vs 898 avg
Slower than 91% of Homeware stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 673 stores in Homeware
95% below average
avg
94% below average
avg
30% above average
avg
169% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
high
Strong content (78 blogs, 26 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Buyfreddie
Buyfreddie is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 41 products organized across 5 collections, making it comparable in size for the homeware category.
Theme and Design
Buyfreddie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Buyfreddie achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Buyfreddie has not implemented a third-party review platform and offers Settle, Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Buyfreddie ranks #462 out of 673 stores we track. This places them in the top 69% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
