Back to Directory

Houseplant

shopify

houseplant.com

Houseplant by Seth Rogen is a homeware retailer offering thoughtfully designed home objects including furniture, ashtrays, rugs, incense, and decorative accessories. The brand focuses on premium, beautifully crafted pieces for home styling, with collaborative limited-edition collections and experiential partnerships.

Homeware
Bespoke
US / USD
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

32

Collections

64

Pages

58

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Homeware category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-17 below avg

Category Avg LCP

2.0s

Faster than avg

41

Performance

100

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

79ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

96% below average

32 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 41/100

Category Benchmarks

Compared to 673 stores in Homeware

Products32 / avg 898

96% below average

avg

Collections64 / avg 78

18% below average

avg

Pages58 / avg 20

190% above average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (3 blogs, 58 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

32 products64 collections58 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Houseplant

Houseplant is a homeware ecommerce store built on shopify and operating in US. The store currently offers 32 products organized across 64 collections, making it comparable in size for the homeware category.

Theme and Design

Houseplant uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Houseplant achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Houseplant uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Houseplant ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 23, 2026

Houseplant | Homeware Store Analysis | CommerceRank