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Forearthbyus

Shopify

forearthbyus.com

FEBU is an ecommerce store specializing in eco-friendly home and personal care products, including enzyme-based cleaning solutions, sustainable kitchen items like Swedish dishcloths and compostable food bags, and PFAS-free bamboo bandages. The brand positions itself as offering transparency and sustainability through honestly explained, fairly-priced alternatives to conventional household products.

Homeware
Bespoke
US / USD
PayPal
Visit Store

Products

27

Collections

17

Pages

5

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7583 / 16375

Faster than 54% of stores

Homeware Ranking

#238 / 457

Top 52% in category

Category Avg Performance

58

+2 above avg

Category Avg LCP

2.0s

Faster than avg

60

Performance

94

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#507 in Homeware

Below 75% of stores

97% below average

27 products vs 898 avg

Slower than 52% of Homeware stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 673 stores in Homeware

Products27 / avg 898

97% below average

avg

Collections17 / avg 78

78% below average

avg

Pages5 / avg 20

75% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

27 products17 collections5 pages3 blogs

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About Forearthbyus

Forearthbyus is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 27 products organized across 17 collections, making it comparable in size for the homeware category.

Theme and Design

Forearthbyus uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Forearthbyus achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Forearthbyus has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Forearthbyus ranks #507 out of 673 stores we track. This places them in the top 75% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Forearthbyus | Homeware Store Analysis | CommerceRank