Caledonianforge
caledonianforge.com
Caledonian Forge specializes in handmade jewellery inspired by historical and cultural themes including Pictish, Celtic, Viking, and Germanic designs. All pieces are crafted in-house in northeast Scotland and feature a diverse range of materials, with collections spanning from ancient-inspired rings and brooches to contemporary jewellery and themed items like Viking Valkyries and Thor's Hammers.
Products
396
Collections
27
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1176 / 16375
Faster than 93% of stores
Jewellery & Watches Ranking
#41 / 758
Top 5% in category
Category Avg Performance
57
+20 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#323 in Jewellery & Watches
Above average (top 30%)
51% below average
396 products vs 802 avg
Faster than 95% of Jewellery & Watches stores
PageSpeed score: 77/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
51% below average
avg
63% below average
avg
89% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Caledonianforge
Caledonianforge is a jewellery & watches ecommerce store built on Shopify and operating in DE. The store currently offers 396 products organized across 27 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Caledonianforge uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Caledonianforge achieves a performance score of 77/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Caledonianforge has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Caledonianforge ranks #323 out of 1082 stores we track. This places them in the top 30% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
