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Capri

Shopify

capri.nyc

CAPRI.NYC specializes in fine jewelry featuring lab-created diamonds and gemstones set in 14k and 18k white gold. Their product range includes engagement rings, earrings, bracelets, pendants, necklaces, and hoops, all certified by IGI and marketed as sustainable alternatives to mined diamonds.

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Products

48

Collections

6

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content8/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7652 / 16375

Faster than 53% of stores

Jewellery & Watches Ranking

#353 / 758

Top 47% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.8s

Slower than avg

60

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#839 in Jewellery & Watches

Below 78% of stores

94% below average

48 products vs 802 avg

Faster than 53% of Jewellery & Watches stores

PageSpeed score: 60/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products48 / avg 802

94% below average

avg

Collections6 / avg 72

92% below average

avg

Pages2 / avg 28

93% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Capri compares to other jewellery & watches stores

Theme Adoption

11%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 78% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

48 products6 collections2 pages3 blogs

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About Capri

Capri is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 48 products organized across 6 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Capri uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Capri achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Capri has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Capri ranks #839 out of 1082 stores we track. This places them in the top 78% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Capri | Jewellery & Watches Store Analysis | CommerceRank