Reformation
blavkjewelry.com
Blavk Jewelry specializes in handmade amulets and talismans crafted from natural gemstones such as black spinel, bloodstone, garnet, and tiger's eye. The brand focuses on intentional living through jewelry organized by product type (rings, earrings, necklaces) and spiritual intention categories (love, protection, abundance, clarity).
Products
50
Collections
24
Pages
4
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5621 / 16375
Faster than 66% of stores
Jewellery & Watches Ranking
#247 / 758
Top 33% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#832 in Jewellery & Watches
Below 77% of stores
94% below average
50 products vs 802 avg
Faster than 67% of Jewellery & Watches stores
PageSpeed score: 64/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
94% below average
avg
67% below average
avg
86% below average
avg
39% below average
avg
Category Intelligence
How Reformation compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Reformation
Reformation is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 50 products organized across 24 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Reformation uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Reformation achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Reformation has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Reformation ranks #832 out of 1082 stores we track. This places them in the top 77% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
