Captainhaddock
captainhaddock.co.za
Captain Haddock Seafood Market is an online seafood retailer based in Cape Town, South Africa, offering a wide range of frozen seafood products including prawns (cleaned, Argentinian, Black Tiger, Vannamei), prawn meat, crayfish, and fish fillets such as hake, haddock, salmon, and kingklip.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
102
Collections
79
Pages
14
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Food & Drink category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13597 / 16375
Faster than 17% of stores
Food & Drink Ranking
#1122 / 1334
Top 84% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.110
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#422 in Food & Drink
Top 24% of stores
57% below average
102 products vs 235 avg
Slower than 84% of Food & Drink stores
PageSpeed score: 43/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
57% below average
avg
132% above average
avg
22% below average
avg
89% below average
avg
Category Intelligence
How Captainhaddock compares to other food & drink stores
5%
of Food & Drink stores use Yotpo
11%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Captainhaddock
Captainhaddock is a food & drink ecommerce store built on Shopify and operating in ZA. The store currently offers 102 products organized across 79 collections, making it comparable in size for the food & drink category.
Theme and Design
Captainhaddock uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Captainhaddock achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Captainhaddock uses Yotpo for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Captainhaddock ranks #422 out of 1794 stores we track. This places them in the top 24% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
