Ethnos
ethnos.coffee
Ethnos Coffee Roasters is a specialty coffee roaster based in Memphis, TN that sells small-batch roasted coffees including bourbon barrel-aged, natural process, and honey process varieties. The store offers coffee subscriptions, brewing equipment, and a 'Give Back' collection, emphasizing ethical sourcing and community-focused coffee culture.
Products
45
Collections
12
Pages
16
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11432 / 16375
Faster than 30% of stores
Food & Drink Ranking
#922 / 1334
Top 69% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#705 in Food & Drink
Above average (top 39%)
81% below average
45 products vs 235 avg
Slower than 69% of Food & Drink stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
81% below average
avg
65% below average
avg
11% below average
avg
76% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Ethnos
Ethnos is a food & drink ecommerce store built on Shopify and operating in ZA. The store currently offers 45 products organized across 12 collections, making it comparable in size for the food & drink category.
Theme and Design
Ethnos uses the Venue theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Ethnos achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnos has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Ethnos ranks #705 out of 1794 stores we track. This places them in the top 39% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
