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Carolinejoy

shopify

carolinejoy.co.uk

Caroline Joy is a beauty and skincare brand specializing in freshly made, natural, cruelty-free body care products inspired by tropical ingredients. The brand offers sustainably sourced premium skincare solutions with an emphasis on natural formulations and has earned over 5,000 five-star reviews and 200 awards.

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Products

0

Collections

3

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

F

37/100

catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content7/15 (Basic)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#1057 in Beauty & Skincare

Below 92% of stores

100% below average

0 products vs 445 avg

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products0 / avg 445

100% below average

avg

Collections3 / avg 62

95% below average

avg

Pages3 / avg 33

91% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Smaller catalog (bottom 25%)

Top 92% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

Legacy Theme

Store Timeline & History

Feb 2026

0 products3 collections3 pages3 blogs

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About Carolinejoy

Carolinejoy is a beauty & skincare ecommerce store built on shopify and operating in CY. The store currently offers 0 products organized across 3 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Carolinejoy uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Tech Stack

Beyond the core Shopify platform, Carolinejoy has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Carolinejoy ranks #1057 out of 1155 stores we track. This places them in the top 92% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Carolinejoy | Beauty & Skincare Store Analysis | CommerceRank