Charlotteswebuk
charlotteswebuk.com
Charlotte's Web is an ethical jewellery retailer specializing in handmade, fair trade silver spinning rings, necklaces, earrings, and bracelets inspired by adventure themes. The store offers personalised jewellery options, gift sets, and birthstone collections with free UK delivery over £100.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
415
Collections
62
Pages
36
Blog Posts
72
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14410 / 16375
Faster than 12% of stores
Jewellery & Watches Ranking
#684 / 758
Top 90% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
186ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
330ms
Time to First Byte
16.2s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#302 in Jewellery & Watches
Above average (top 28%)
48% below average
415 products vs 802 avg
Slower than 90% of Jewellery & Watches stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
48% below average
avg
14% below average
avg
29% above average
avg
57% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 28% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Charlotteswebuk
Charlotteswebuk is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 415 products organized across 62 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Charlotteswebuk uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 4% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Charlotteswebuk achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charlotteswebuk uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Charlotteswebuk ranks #302 out of 1082 stores we track. This places them in the top 28% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
