Kelzojewellery
kelzojewellery.com
KelZo Jewellery is a quirky, LGBTQ+-focused jewellery brand that creates handmade polymer clay accessories including earrings, necklaces, keyrings, and badges. Their collections span LGBTQ+ pride themes such as lesbian, transgender, non-binary, and asexual designs, with 10% of pride collection profits donated to LGBTQ+ charities annually.
Products
411
Collections
43
Pages
15
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#307 in Jewellery & Watches
Above average (top 28%)
49% below average
411 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
49% below average
avg
40% below average
avg
46% below average
avg
72% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 28% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
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About Kelzojewellery
Kelzojewellery is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 411 products organized across 43 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Kelzojewellery uses the Foodie theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Kelzojewellery has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Kelzojewellery ranks #307 out of 1082 stores we track. This places them in the top 28% of jewellery & watches stores by product catalog size.
Last scanned
Mar 11, 2026
