Chicstories
chicstories.co.uk
Chic Stories is an online jewellery retailer specializing in affordable sterling silver jewellery. The store offers a wide range of products including earrings, necklaces, bracelets, rings, ear cuffs, and anklets, with worldwide shipping and free UK delivery on orders over £15.
Products
1,275
Collections
34
Pages
9
Blog Posts
81
CommerceRank Score
Overall store health assessment based on 5 key factors
81/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
59% above average
1,275 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
59% above average
avg
53% below average
avg
68% below average
avg
76% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Onipew
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Chicstories
Chicstories is a jewellery & watches ecommerce store built on shopify and operating in CZ. The store currently offers 1,275 products organized across 34 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Chicstories uses the Sense theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chicstories achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chicstories uses Onipew for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Chicstories ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
