Debut
ahamjewellery.com
Aham Jewellery is a specialized retailer of handcrafted silver jewellery from India, offering an extensive collection of designer pieces including earrings, necklaces, pendants, rings, bangles, kadas, anklets and toe rings. The store focuses on traditional and contemporary silver jewellery designs with emphasis on artisanal craftsmanship.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,264
Collections
156
Pages
14
Blog Posts
146
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13865 / 16375
Faster than 15% of stores
Jewellery & Watches Ranking
#655 / 758
Top 86% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#105 in Jewellery & Watches
Top 10% of stores
58% above average
1,264 products vs 802 avg
Slower than 86% of Jewellery & Watches stores
PageSpeed score: 41/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
58% above average
avg
117% above average
avg
50% below average
avg
217% above average
avg
Category Intelligence
How Debut compares to other jewellery & watches stores
8%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (146 blogs, 14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Debut
Debut is a jewellery & watches ecommerce store built on and operating in ZA. The store currently offers 1,264 products organized across 156 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Debut ranks #105 out of 1082 stores we track. This places them in the top 10% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
