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Chihairs

Shopify

chihairs.com

Chihairs is a beauty ecommerce store specializing in premium wigs and hair extensions, offering both ready-to-ship and custom-made glue-less wigs. The brand also provides professional wig revamp services, hair accessories, and bundles, with a VIP loyalty program for customers.

Beauty & Cosmetics
Bespoke
IT / EUR
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

92

Collections

23

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Beauty & Cosmetics category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#13972 / 16375

Faster than 15% of stores

Beauty & Cosmetics Ranking

#326 / 403

Top 81% in category

Category Avg Performance

56

-15 below avg

Category Avg LCP

1.9s

41

Performance

82

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#188 in Beauty & Cosmetics

Above average (top 33%)

71% below average

92 products vs 315 avg

Slower than 81% of Beauty & Cosmetics stores

PageSpeed score: 41/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products92 / avg 315

71% below average

avg

Collections23 / avg 52

56% below average

avg

Pages9 / avg 19

53% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

92 products23 collections9 pages3 blogs

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About Chihairs

Chihairs is a beauty & cosmetics ecommerce store built on Shopify and operating in IT. The store currently offers 92 products organized across 23 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Chihairs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chihairs achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chihairs uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Chihairs ranks #188 out of 572 stores we track. This places them in the top 33% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Chihairs | Beauty & Cosmetics Store Analysis | CommerceRank