Citizen
citizen.co.nz
Citizen Collective is a New Zealand-based ecommerce store specializing in rescued and upcycled food and drink products. They offer craft beverages including beer, cider, piquante, and sodas made from wonky fruit, alongside sourdough bread, all produced with a mission to reduce food waste.
Products
13
Collections
3
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5217 / 16375
Faster than 68% of stores
Food & Drink Ranking
#369 / 1334
Top 28% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1226 in Food & Drink
Below 68% of stores
94% below average
13 products vs 235 avg
Faster than 72% of Food & Drink stores
PageSpeed score: 65/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
94% below average
avg
91% below average
avg
44% below average
avg
93% below average
avg
Category Intelligence
How Citizen compares to other food & drink stores
2%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Citizen
Citizen is a food & drink ecommerce store built on Shopify and operating in NZ. The store currently offers 13 products organized across 3 collections, making it comparable in size for the food & drink category.
Theme and Design
Citizen uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Citizen achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Citizen has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Citizen ranks #1226 out of 1794 stores we track. This places them in the top 68% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
