Freshfruit
freshfruit.co.nz
FreshFruit is an online fruit delivery service offering seasonal fresh fruit shipped direct from the grower with free overnight or same-day delivery throughout New Zealand. The store also sells complementary products including Ruby's Gold Fortified Cherry Wine and dried cherries to extend seasonal availability.
Products
6
Collections
4
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9984 / 16375
Faster than 39% of stores
Food & Drink Ranking
#777 / 1334
Top 58% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1424 in Food & Drink
Below 79% of stores
97% below average
6 products vs 235 avg
Slower than 58% of Food & Drink stores
PageSpeed score: 55/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
97% below average
avg
88% below average
avg
67% below average
avg
93% below average
avg
Category Intelligence
How Freshfruit compares to other food & drink stores
11%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Freshfruit
Freshfruit is a food & drink ecommerce store built on Shopify and operating in NZ. The store currently offers 6 products organized across 4 collections, making it comparable in size for the food & drink category.
Theme and Design
Freshfruit uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Freshfruit achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Freshfruit has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Freshfruit ranks #1424 out of 1794 stores we track. This places them in the top 79% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
