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Dunnolly

Shopify

dunnolly.co.nz

Dunnolly Estate Wines is a family-owned New Zealand winery specializing in premium wines from the Waipara region. They produce and sell a range of wines including Pinot Noir, Chardonnay, Pinot Gris, Sauvignon Blanc, and Rosé, alongside wine-related content and a blog.

Food & Drink
Debut
NZ / NZD
PayPal
Visit Store

Products

8

Collections

3

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance20/25 (Good)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#1821 / 16375

Faster than 89% of stores

Food & Drink Ranking

#113 / 1334

Top 8% in category

Category Avg Performance

56

+18 above avg

Category Avg LCP

1.7s

74

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#1367 in Food & Drink

Below 76% of stores

97% below average

8 products vs 235 avg

Faster than 92% of Food & Drink stores

PageSpeed score: 74/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products8 / avg 235

97% below average

avg

Collections3 / avg 34

91% below average

avg

Pages9 / avg 18

50% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 76% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

8 products3 collections9 pages3 blogs

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About Dunnolly

Dunnolly is a food & drink ecommerce store built on Shopify and operating in NZ. The store currently offers 8 products organized across 3 collections, making it comparable in size for the food & drink category.

Theme and Design

Dunnolly uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Dunnolly achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dunnolly has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Dunnolly ranks #1367 out of 1794 stores we track. This places them in the top 76% of food & drink stores by product catalog size.

Last scanned

Feb 25, 2026

Dunnolly | Food & Drink Store Analysis | CommerceRank