Colourpop
colourpop.com
ColourPop Cosmetics is a direct-to-consumer beauty brand specializing in affordable, trend-driven makeup products including eyeshadows, lip glosses, liners, and face cosmetics. The store features curated collections, collaborative releases, and customizable makeup sets with a focus on vibrant colors and popular social media trends.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,083
Collections
158
Pages
93
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15800 / 16375
Faster than 4% of stores
Beauty & Cosmetics Ranking
#387 / 403
Top 96% in category
Category Avg Performance
56
-28 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.100
Cumulative Layout Shift
248ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#39 in Beauty & Cosmetics
Top 7% of stores
244% above average
1,083 products vs 315 avg
Slower than 96% of Beauty & Cosmetics stores
PageSpeed score: 28/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
244% above average
avg
204% above average
avg
389% above average
avg
100% below average
avg
Category Intelligence
How Colourpop compares to other beauty & cosmetics stores
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (0 blogs, 93 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Colourpop
Colourpop is a beauty & cosmetics ecommerce store built on and operating in LT. The store currently offers 1,083 products organized across 158 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Colourpop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Colourpop achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Colourpop has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Colourpop ranks #39 out of 572 stores we track. This places them in the top 7% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
