Contentbeautywellbeing
contentbeautywellbeing.com
Content Beauty & Wellbeing is a UK-based clean beauty retailer offering curated organic skincare, natural makeup, and zero-waste beauty products from over 200 brands, with a focus on sustainable and environmentally conscious cosmetics since 2008.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,103
+71Collections
339
Pages
48
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-18 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
148% above average
1,103 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 36/100
+71 products
Over the past month
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
148% above average
avg
447% above average
avg
45% above average
avg
29% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+7%)
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Contentbeautywellbeing
Contentbeautywellbeing is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 1,103 products organized across 339 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Contentbeautywellbeing uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Contentbeautywellbeing achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Contentbeautywellbeing uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Contentbeautywellbeing ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size. Over the past month, the store has grown its catalog by 71 products.
Last scanned
Feb 23, 2026
