Oldtownsoapco
oldtownsoapco.com
Old Town Soap Co. is a handmade bath and body products retailer offering high-quality soaps, bath bombs, shower bombs, soy candles, and car diffusers formulated with premium skincare ingredients. The brand emphasizes artisanal production and natural formulations, with collections inspired by themes like 'China Grove' and product lines featuring goat's milk and luffa soaps.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
928
Collections
198
Pages
19
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14402 / 16375
Faster than 12% of stores
Beauty & Skincare Ranking
#710 / 859
Top 83% in category
Category Avg Performance
54
-16 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
187ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
732ms
Time to First Byte
12.4s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#55 in Beauty & Skincare
Top 5% of stores
109% above average
928 products vs 445 avg
Slower than 83% of Beauty & Skincare stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
109% above average
avg
219% above average
avg
42% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
6 months
Since Sep 2025
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Sep 2025
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About Oldtownsoapco
Oldtownsoapco is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 928 products organized across 198 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Oldtownsoapco uses the Be Yours theme from the Shopify Theme Store. This theme choice is used by 2% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Oldtownsoapco achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oldtownsoapco uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Oldtownsoapco ranks #55 out of 1155 stores we track. This places them in the top 5% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
