Copycatfragrances
copycatfragrances.co.uk
Smel is an online fragrance retailer specializing in men's aftershave and cologne collections. The store offers a curated selection of fresh, woody, and musky scents from top brands, with product categories spanning Men, Women, and Unisex fragrances, plus bundle deals and a rewards loyalty program.
Products
82
Collections
10
Pages
30
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1334 / 16375
Faster than 92% of stores
Perfume & Cologne Ranking
#9 / 89
Top 10% in category
Category Avg Performance
55
+21 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
378ms
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#59 in Perfume & Cologne
Above average (top 46%)
89% below average
82 products vs 723 avg
Faster than 90% of Perfume & Cologne stores
PageSpeed score: 76/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
89% below average
avg
80% below average
avg
20% above average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Copycatfragrances
Copycatfragrances is a perfume & cologne ecommerce store built on shopify and operating in AU. The store currently offers 82 products organized across 10 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Copycatfragrances uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Copycatfragrances achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Copycatfragrances has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Copycatfragrances ranks #59 out of 127 stores we track. This places them in the top 46% of perfume & cologne stores by product catalog size.
Last scanned
Feb 19, 2026
