Updated copy of Motion
baseessentials.com
Base Essentials is a retailer of 100% pure, natural, and organic essential oils designed for aromatherapy and wellness purposes. The store offers individual oils such as lavender, eucalyptus, and tea tree, as well as curated value packs and essential oil blends formulated for specific benefits like sleep, calmness, and focus.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
20
Collections
7
Pages
56
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14861 / 16375
Faster than 9% of stores
Candle & Home Fragrance Ranking
#172 / 186
Top 92% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#185 in Candle & Home Fragrance
Below 72% of stores
91% below average
20 products vs 220 avg
Slower than 92% of Candle & Home Fragrance stores
PageSpeed score: 36/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
91% below average
avg
85% below average
avg
107% above average
avg
50% below average
avg
Category Intelligence
How Updated copy of Motion compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
MotionType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 72% by catalog size
high
Strong content (15 blogs, 56 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Updated copy of Motion
Updated copy of Motion is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 20 products organized across 7 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Updated copy of Motion uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Motion achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Motion has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Updated copy of Motion ranks #185 out of 256 stores we track. This places them in the top 72% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
