Basicasscandles
basicasscandles.com
Basic Ass Candles is a direct-to-consumer candle brand specializing in 100% hand-poured soy candles with cotton wicks and extended burn times (80 hours). The store offers individual candles, candle subscriptions, and emphasizes minimalist product design with straightforward scent names like Birds & Bees and Cappuccino.
Products
18
Collections
6
Pages
3
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6219 / 16375
Faster than 62% of stores
Candle & Home Fragrance Ranking
#68 / 186
Top 37% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#191 in Candle & Home Fragrance
Below 75% of stores
92% below average
18 products vs 220 avg
Faster than 63% of Candle & Home Fragrance stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
92% below average
avg
87% below average
avg
89% below average
avg
77% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Basicasscandles
Basicasscandles is a candle & home fragrance ecommerce store built on Shopify and operating in US. The store currently offers 18 products organized across 6 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Basicasscandles uses the Boundless theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Basicasscandles achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Basicasscandles has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Basicasscandles ranks #191 out of 256 stores we track. This places them in the top 75% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
