Cruisersup
cruisersup.com
Cruiser SUP is a direct-to-consumer retailer specializing in premium non-inflatable hard shell paddle boards made with wood and carbon construction. The store offers a wide range of SUPs designed for specific activities including touring, yoga, family paddling, beginner use, fishing, and dog-friendly adventures, backed by 32 years of industry experience.
Products
548
Collections
113
Pages
51
Blog Posts
55
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#254 in Sports & Outdoors
Top 24% of stores
44% below average
548 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
44% below average
avg
26% below average
avg
76% above average
avg
10% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Cruisersup
Cruisersup is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 548 products organized across 113 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Cruisersup uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Cruisersup uses Stamped for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Cruisersup ranks #254 out of 1076 stores we track. This places them in the top 24% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
