Crumple
crumple.com.au
Crumple sells collapsible coffee cups and drink bottles designed for travel and daily use. The brand emphasizes colorful, portable drinkware solutions with a focus on convenience and sustainability through reusable beverage containers.
Products
16
Collections
3
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6177 / 16375
Faster than 62% of stores
Homeware Ranking
#186 / 457
Top 41% in category
Category Avg Performance
58
+5 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#547 in Homeware
Below 81% of stores
98% below average
16 products vs 898 avg
Faster than 59% of Homeware stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 673 stores in Homeware
98% below average
avg
96% below average
avg
70% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Crumple
Crumple is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 16 products organized across 3 collections, making it comparable in size for the homeware category.
Theme and Design
Crumple uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Crumple achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crumple has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Crumple ranks #547 out of 673 stores we track. This places them in the top 81% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
