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Debut

alphapellileathers.com

Alphapelli Leathers is a direct distributor of quality leather patchwork rugs and hair-on-hide rugs. The store offers a range of decorative rugs including patchwork designs, brindle rugs, and specialty items like Red and White Yin-Yang patterns, positioned as affordable alternatives to traditional retailers.

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Products

17

Collections

5

Pages

0

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content7/15 (Basic)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#4702 / 16375

Faster than 71% of stores

Homeware Ranking

#144 / 457

Top 32% in category

Category Avg Performance

58

+8 above avg

Category Avg LCP

2.0s

66

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#542 in Homeware

Below 81% of stores

98% below average

17 products vs 898 avg

Faster than 68% of Homeware stores

PageSpeed score: 66/100

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products17 / avg 898

98% below average

avg

Collections5 / avg 78

94% below average

avg

Pages0 / avg 20

100% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Category Intelligence

How Debut compares to other homeware stores

Theme Adoption

8%

of Homeware stores use this theme

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 81% by catalog size

Content Investment

low

Basic content (0 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

17 products5 collections0 pages3 blogs

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About Debut

Debut is a homeware ecommerce store built on and operating in US. The store currently offers 17 products organized across 5 collections, making it comparable in size for the homeware category.

Theme and Design

Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.

Performance Analysis

Based on Google PageSpeed Insights, Debut achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Debut ranks #542 out of 673 stores we track. This places them in the top 81% of homeware stores by product catalog size.

Last scanned

Feb 24, 2026

Debut | Homeware Store Analysis | CommerceRank