Mitchelandco
mitchelandco.com
Mitchel & Co is a jewelry retailer based in Birmingham's Jewellery Quarter that designs and sells handcrafted engagement rings, wedding rings, and eternity rings featuring unique designs and bold cuts. The store offers personalized ring-making services, buyer's guides, and a VIP experience for customers seeking bespoke jewelry pieces.
Products
220
Collections
11
Pages
25
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#481 in Jewellery & Watches
Above average (top 44%)
73% below average
220 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
73% below average
avg
85% below average
avg
11% below average
avg
54% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 44% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
Similar Jewellery & Watches Stores
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About Mitchelandco
Mitchelandco is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 220 products organized across 11 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Mitchelandco uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Tech Stack
Beyond the core Shopify platform, Mitchelandco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Mitchelandco ranks #481 out of 1082 stores we track. This places them in the top 44% of jewellery & watches stores by product catalog size.
Last scanned
Mar 10, 2026
