Dafnaskincare
dafnaskincare.com
Dafna's Personal Skincare is a premium skincare brand offering high-performing organic and vegan skincare treatments designed for anti-aging and stress reduction. Their product range is organized into a 6-step facial treatment system including cleansers, masks, serums, creams, eye and lip treatments, sun protection, alongside body care and a new hair care line, with visible dermatologist-tested results.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
92
Collections
53
Pages
131
Blog Posts
86
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15167 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#769 / 859
Top 90% in category
Category Avg Performance
54
-20 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#318 in Beauty & Skincare
Above average (top 28%)
79% below average
92 products vs 445 avg
Slower than 90% of Beauty & Skincare stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
79% below average
avg
15% below average
avg
297% above average
avg
65% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
high
Strong content (86 blogs, 131 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Dafnaskincare
Dafnaskincare is a beauty & skincare ecommerce store built on Shopify and operating in ES. The store currently offers 92 products organized across 53 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dafnaskincare uses the Modular theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dafnaskincare achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dafnaskincare uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Dafnaskincare ranks #318 out of 1155 stores we track. This places them in the top 28% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
