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Kutis Skincare

shopify

kutis-skincare.co.uk

Kutis Skincare is a Welsh women-owned business producing 100% natural, plastic-free skincare products including award-winning deodorants (available in original beeswax, vegan, and bicarb-free formulations), lip balms, body butters, washing grains, and serums made with essential oils and organic ingredients where possible.

Beauty & Skincare
Pipeline
ES / GBP
judge.me
Pipe +1
Visit Store

Products

42

Collections

19

Pages

17

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

+5 above avg

Category Avg LCP

2.1s

59

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

5.8s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

91% below average

42 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products42 / avg 445

91% below average

avg

Collections19 / avg 62

69% below average

avg

Pages17 / avg 33

48% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Category Intelligence

How Kutis Skincare compares to other beauty & skincare stores

Review Platform Adoption

16%

of Beauty & Skincare stores use judge.me

Theme Adoption

0%

of Beauty & Skincare stores use this theme

Finance Adoption

12%

of Beauty & Skincare stores use Zip (Quadpay)

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Pipe
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (17 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

42 products19 collections17 pages3 blogs

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About Kutis Skincare

Kutis Skincare is a beauty & skincare ecommerce store built on shopify and operating in ES. The store currently offers 42 products organized across 19 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Kutis Skincare uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Kutis Skincare achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kutis Skincare uses judge.me for customer reviews and offers Pipe, Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Kutis Skincare ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Kutis Skincare | Beauty & Skincare Store Analysis | CommerceRank