Daughter
daughter.earth
Daughter Earth is a vegan and cruelty-free skincare brand offering scientifically formulated botanical products that combine Ayurvedic wellness traditions with modern green biochemistry. Their product range includes natural moisturizers, face serums, herbal face washes, and lip balms designed for safe and effective skincare.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
33
Collections
36
Pages
32
Blog Posts
32
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12023 / 16375
Faster than 27% of stores
Beauty & Skincare Ranking
#563 / 859
Top 66% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.5s
Largest Contentful Paint
0.170
Cumulative Layout Shift
135ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#597 in Beauty & Skincare
Below 52% of stores
93% below average
33 products vs 445 avg
Slower than 66% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
93% below average
avg
42% below average
avg
3% below average
avg
38% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 52% by catalog size
low
Basic content (32 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Daughter
Daughter is a beauty & skincare ecommerce store built on Shopify and operating in IN. The store currently offers 33 products organized across 36 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Daughter uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Daughter achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Daughter uses Yotpo for customer reviews and offers PayPal, Sezzle for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Daughter ranks #597 out of 1155 stores we track. This places them in the top 52% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
