Deardiary
deardiary.in
Dear Diary is a fragrance brand co-founded by Indian actress Rashmika Mandanna, offering a curated collection of perfumes including signature scents like National Crush, Irreplaceable, and Controversial. Each fragrance is inspired by memories, emotions, and meaningful moments, with the brand positioning itself as a premium perfume collection with storytelling at its core.
Products
16
Collections
4
Pages
11
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Expand product catalog to improve store authority
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#95 in Perfume & Cologne
Below 75% of stores
98% below average
16 products vs 723 avg
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
98% below average
avg
92% below average
avg
56% below average
avg
86% below average
avg
Category Intelligence
How Deardiary compares to other perfume & cologne stores
15%
of Perfume & Cologne stores use judge.me
11%
of Perfume & Cologne stores use this theme
15%
of Perfume & Cologne stores use Zip (Quadpay)
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Below average catalog size
Top 75% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Deardiary
Deardiary is a perfume & cologne ecommerce store built on shopify and operating in IN. The store currently offers 16 products organized across 4 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Deardiary uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of perfume & cologne stores.
Tech Stack
Beyond the core Shopify platform, Deardiary uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Deardiary ranks #95 out of 127 stores we track. This places them in the top 75% of perfume & cologne stores by product catalog size.
Last scanned
Feb 27, 2026
