Hirafragrances
hirafragrances.com
HIRA Fragrances is a luxury perfume retailer offering long-lasting eau de parfum collections for men and women. The brand provides curated scent selections organized by mood and personality type, including signature collections, gift sets, and discovery bundles positioned for modern fragrance enthusiasts.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
24
Collections
14
Pages
5
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Perfume & Cologne category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14662 / 16375
Faster than 10% of stores
Perfume & Cologne Ranking
#75 / 89
Top 84% in category
Category Avg Performance
55
-18 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.110
Cumulative Layout Shift
209ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
1011ms
Time to First Byte
13.6s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#85 in Perfume & Cologne
Below 67% of stores
97% below average
24 products vs 723 avg
Slower than 84% of Perfume & Cologne stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
97% below average
avg
72% below average
avg
80% below average
avg
79% below average
avg
Category Intelligence
How Hirafragrances compares to other perfume & cologne stores
15%
of Perfume & Cologne stores use judge.me
6%
of Perfume & Cologne stores use Settle
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
3 months
Since Jan 2026
Below average catalog size
Top 67% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Hirafragrances
Hirafragrances is a perfume & cologne ecommerce store built on shopify and operating in IN. The store currently offers 24 products organized across 14 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Hirafragrances uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hirafragrances achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 75/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hirafragrances uses judge.me for customer reviews and offers Settle for payment flexibility. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Hirafragrances ranks #85 out of 127 stores we track. This places them in the top 67% of perfume & cologne stores by product catalog size.
Last scanned
Feb 18, 2026
