Desmondanddempsey
desmondanddempsey.com
Desmond & Dempsey is a luxury pyjama and sleepwear brand designed in the UK, offering premium cotton and silk nightwear with distinctive prints for both women and men. The store features coordinated pyjama sets, separates, nighties, loungewear, robes, and accessories, with services including free monogramming and expedited shipping options.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
415
Collections
1,164
Pages
369
Blog Posts
27
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Luxury category average (55)
- Accessibility score is 69/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15860 / 16375
Faster than 3% of stores
Luxury Ranking
#81 / 85
Top 95% in category
Category Avg Performance
55
-28 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
196ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
611ms
Time to First Byte
22.9s
Speed Index
Store Audit
Actionable insights compared to 117 Luxury stores
#45 in Luxury
Above average (top 38%)
91% below average
415 products vs 4,596 avg
Slower than 95% of Luxury stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 117 stores in Luxury
91% below average
avg
743% above average
avg
386% above average
avg
87% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 38% by catalog size
high
Strong content (27 blogs, 369 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Desmondanddempsey
Desmondanddempsey is a luxury ecommerce store built on shopify and operating in GB. The store currently offers 415 products organized across 1,164 collections, making it comparable in size for the luxury category.
Theme and Design
Desmondanddempsey uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Desmondanddempsey achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 69/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Desmondanddempsey uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Luxury category, Desmondanddempsey ranks #45 out of 117 stores we track. This places them in the top 38% of luxury stores by product catalog size.
Last scanned
Feb 19, 2026
