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THE ESSENTIALS

alexeaglesportingclub.com

Alex Eagle Studio is a luxury lifestyle retailer based in Soho, London, offering an eclectic curation of designer ready-to-wear clothing, premium homeware, beauty products, art, and books. The store positions itself as a rejuvenating take on luxury retail with carefully curated collections including cashmere, tailoring, and everyday essentials hand-selected by creative director Alex Eagle.

Visit Store

Products

510

Collections

75

Pages

20

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8733 / 16375

Faster than 47% of stores

Luxury Ranking

#40 / 85

Top 47% in category

Category Avg Performance

55

+2 above avg

Category Avg LCP

2.0s

Faster than avg

57

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

95ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 117 Luxury stores

#41 in Luxury

Above average (top 35%)

89% below average

510 products vs 4,596 avg

Faster than 53% of Luxury stores

PageSpeed score: 57/100

No BNPL options

56% of Luxury stores offer PayPal

Category Benchmarks

Compared to 117 stores in Luxury

Products510 / avg 4,596

89% below average

avg

Collections75 / avg 138

46% below average

avg

Pages20 / avg 76

74% below average

avg

Blog Posts3 / avg 206

99% below average

avg

Category Intelligence

How THE ESSENTIALS compares to other luxury stores

Insights

  • 56% of Luxury stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 35% by catalog size

Content Investment

low

Basic content (20 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (68% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

510 products75 collections20 pages3 blogs

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About THE ESSENTIALS

THE ESSENTIALS is a luxury ecommerce store built on and operating in GB. The store currently offers 510 products organized across 75 collections, making it comparable in size for the luxury category.

Theme and Design

THE ESSENTIALS uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, THE ESSENTIALS achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, THE ESSENTIALS has not implemented a third-party review platform. Compared to other luxury stores, 56% of luxury stores offer paypal

Competitive Positioning

Within the Luxury category, THE ESSENTIALS ranks #41 out of 117 stores we track. This places them in the top 35% of luxury stores by product catalog size.

Last scanned

Feb 24, 2026

THE ESSENTIALS | Luxury Store Analysis | CommerceRank