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Sinclairsonline

shopify

sinclairsonline.co.uk

Sinclairs Online is a luxury fashion and accessories retailer specializing in premium branded collections including Barbour, Hunter Boots, and The Bridge. The store offers curated high-quality clothing, footwear, and accessories positioned as timeless wardrobe staples and luxury gifts, with over 50 years of heritage in luxury brand curation.

Luxury
Bespoke
GB / GBP
TrustPilot
PayPal
Visit Store

Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

584

Collections

229

Pages

14

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Luxury category average (55)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#13175 / 16375

Faster than 20% of stores

Luxury Ranking

#68 / 85

Top 80% in category

Category Avg Performance

55

-11 below avg

Category Avg LCP

2.0s

Faster than avg

44

Performance

96

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

97ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 117 Luxury stores

#40 in Luxury

Above average (top 34%)

87% below average

584 products vs 4,596 avg

Slower than 80% of Luxury stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 117 stores in Luxury

Products584 / avg 4,596

87% below average

avg

Collections229 / avg 138

66% above average

avg

Pages14 / avg 76

82% below average

avg

Blog Posts3 / avg 206

99% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Store Timeline & History

Feb 2026

584 products229 collections14 pages3 blogs

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About Sinclairsonline

Sinclairsonline is a luxury ecommerce store built on shopify and operating in GB. The store currently offers 584 products organized across 229 collections, making it comparable in size for the luxury category.

Theme and Design

Sinclairsonline uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Sinclairsonline achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Sinclairsonline uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Luxury category, Sinclairsonline ranks #40 out of 117 stores we track. This places them in the top 34% of luxury stores by product catalog size.

Last scanned

Feb 20, 2026

Sinclairsonline | Luxury Store Analysis | CommerceRank