Details
details.co.uk
Details Art Materials is a specialist art supplies retailer established in 1982 and operated by Newcastle Arts Centre. The store offers a comprehensive range of professional and beginner art materials including oils, acrylics, watercolours, gouaches, brushes, pastels, and related mediums, positioning itself as the North East's leading art materials shop run by artists for artists.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,094
Collections
206
Pages
4
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-25 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
13.8s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
15% above average
1,094 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 35/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
15% above average
avg
312% above average
avg
73% below average
avg
88% below average
avg
Category Intelligence
How Details compares to other arts & crafts stores
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Details
Details is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 1,094 products organized across 206 collections, making it larger than average for the arts & crafts category.
Theme and Design
Details uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Details achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Details has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Details ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
