Identityleathercraft
identityleathercraft.com
Identity Leathercraft is a supplier of vegetable-tanned and specialty leather, along with leatherworking tools and materials for hobbyists and professionals who make, mend, or adapt leather goods. They offer pre-cut leather strips, belt blanks, heritage UK leathers, suede, metallic and pearlised leather variants, and falconry leather products.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,113
Collections
170
Pages
37
Blog Posts
32
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13823 / 16375
Faster than 16% of stores
Arts & Crafts Ranking
#640 / 708
Top 90% in category
Category Avg Performance
60
-19 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.030
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
—
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#153 in Arts & Crafts
Top 15% of stores
17% above average
1,113 products vs 948 avg
Slower than 90% of Arts & Crafts stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
17% above average
avg
240% above average
avg
147% above average
avg
0% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 15% by catalog size
high
Strong content (32 blogs, 37 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Identityleathercraft
Identityleathercraft is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 1,113 products organized across 170 collections, making it larger than average for the arts & crafts category.
Theme and Design
Identityleathercraft uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Identityleathercraft achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Identityleathercraft has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Identityleathercraft ranks #153 out of 1004 stores we track. This places them in the top 15% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
