Dickjohnson
dickjohnson.store
Dick Johnson is a men's grooming brand specializing in premium beard oils, pomades, and personal care products. The store offers a curated selection of beard care, hair care, skin care, and shaving products positioned as luxury grooming essentials for discerning customers.
Products
45
Collections
9
Pages
19
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1614 / 16375
Faster than 90% of stores
Beauty & Skincare Ranking
#70 / 859
Top 8% in category
Category Avg Performance
54
+21 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#513 in Beauty & Skincare
Above average (top 44%)
90% below average
45 products vs 445 avg
Faster than 92% of Beauty & Skincare stores
PageSpeed score: 75/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
85% below average
avg
42% below average
avg
65% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 44% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dickjohnson
Dickjohnson is a beauty & skincare ecommerce store built on Shopify and operating in FR. The store currently offers 45 products organized across 9 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dickjohnson uses the Wonder theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dickjohnson achieves a performance score of 75/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dickjohnson has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Dickjohnson ranks #513 out of 1155 stores we track. This places them in the top 44% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
