Nsd
nsd.ltd
Not So Different Ltd. is a wellness-focused publisher and retailer specializing in self-help journals, workbooks, and stationery products. Their product range includes a 100-day Skills for Life Journal, CBT Workbook, personal development books, calendars, and notebooks designed to support mental health and personal growth.
Products
173
Collections
17
Pages
2
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7675 / 16375
Faster than 53% of stores
Books & Stationery Ranking
#159 / 273
Top 58% in category
Category Avg Performance
60
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.8s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#173 in Books & Stationery
Above average (top 42%)
92% below average
173 products vs 2,250 avg
Slower than 58% of Books & Stationery stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
92% below average
avg
82% below average
avg
90% below average
avg
74% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 42% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Nsd
Nsd is a books & stationery ecommerce store built on shopify and operating in US. The store currently offers 173 products organized across 17 collections, making it comparable in size for the books & stationery category.
Theme and Design
Nsd uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Nsd achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Nsd has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Nsd ranks #173 out of 412 stores we track. This places them in the top 42% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
