Draco London
draco-london.com
DRACO is a Romanian luxury brand based in London that specializes in premium watches and bracelets for men at accessible price points. The store offers chronographs and other timepieces with frequent promotions and discounts.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
38
Collections
19
Pages
10
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14157 / 16375
Faster than 14% of stores
Jewellery & Watches Ranking
#665 / 758
Top 88% in category
Category Avg Performance
57
-17 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#864 in Jewellery & Watches
Below 80% of stores
95% below average
38 products vs 802 avg
Slower than 88% of Jewellery & Watches stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
95% below average
avg
74% below average
avg
64% below average
avg
96% below average
avg
Category Intelligence
How Draco London compares to other jewellery & watches stores
11%
of Jewellery & Watches stores use judge.me
0%
of Jewellery & Watches stores use this theme
19%
of Jewellery & Watches stores use Klarna
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Draco London
Draco London is a jewellery & watches ecommerce store built on Shopify and operating in RO. The store currently offers 38 products organized across 19 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Draco London uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Draco London achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Draco London uses judge.me for customer reviews and offers Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Draco London ranks #864 out of 1082 stores we track. This places them in the top 80% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
