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Dreadz

shopify

dreadz.co.uk

Dreadz is a specialized beauty and haircare retailer offering dreadlock creation and maintenance products. The store stocks branded dread waxes, shampoo bars, liquid shampoos, starter kits, and dreadlock extensions alongside curated products from brands like Aunt Jackie's, Taliah Waajid, and Dollylocks.

Beauty & Skincare
Bespoke
US / GBP
judge.me
PayPal
Visit Store

Products

1,327

Collections

33

Pages

24

Blog Posts

42

CommerceRank Score

Overall store health assessment based on 5 key factors

B

82/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

+1 above avg

Category Avg LCP

2.1s

Faster than avg

55

Performance

82

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

198% above average

1,327 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products1,327 / avg 445

198% above average

avg

Collections33 / avg 62

47% below average

avg

Pages24 / avg 33

27% below average

avg

Blog Posts42 / avg 52

19% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (24 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Store Timeline & History

Feb 2026

1,327 products33 collections24 pages42 blogs

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About Dreadz

Dreadz is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 1,327 products organized across 33 collections, making it larger than average for the beauty & skincare category.

Theme and Design

Dreadz uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Dreadz achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dreadz uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Dreadz ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 23, 2026

Dreadz | Beauty & Skincare Store Analysis | CommerceRank