Earleys
earleys.uk
Earley's Boutique is a family-run British fashion retailer established in 1989 based in St Albans. They specialize in stylish women's clothing ranging from casual wear to occasion-specific pieces, including dresses, jumpers, jackets, and blouses at accessible price points.
Products
16
Collections
13
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#7623 / 16375
Faster than 53% of stores
Fashion & Clothing Ranking
#1436 / 2989
Top 48% in category
Category Avg Performance
57
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3504 in Fashion & Clothing
Below 79% of stores
98% below average
16 products vs 819 avg
Faster than 52% of Fashion & Clothing stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
98% below average
avg
86% below average
avg
93% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Earleys
Earleys is a fashion & clothing ecommerce store built on Shopify and operating in LT. The store currently offers 16 products organized across 13 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Earleys uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earleys achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earleys has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Earleys ranks #3504 out of 4419 stores we track. This places them in the top 79% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
