Earthandanchor
earthandanchor.com
Earth & Anchor Soap Co. is a skincare brand specializing in handcrafted, artisanal soaps that are cruelty-free, vegan, and palm-free. The company offers bath and body products with a focus on natural, ethical production and also provides wholesale and gift options for corporate and personal occasions.
Products
128
Collections
11
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3144 / 16375
Faster than 81% of stores
Beauty & Skincare Ranking
#137 / 859
Top 16% in category
Category Avg Performance
54
+16 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#249 in Beauty & Skincare
Top 22% of stores
71% below average
128 products vs 445 avg
Faster than 84% of Beauty & Skincare stores
PageSpeed score: 70/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
71% below average
avg
82% below average
avg
79% below average
avg
94% below average
avg
Category Intelligence
How Earthandanchor compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 22% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Earthandanchor
Earthandanchor is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 128 products organized across 11 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Earthandanchor uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Earthandanchor achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthandanchor has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Earthandanchor ranks #249 out of 1155 stores we track. This places them in the top 22% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
