Ecotradecounter
ecotradecounter.co.uk
Eco Trade Counter is a supplier of eco-friendly garden and construction materials, specializing in the EcoGrid porous paving system, geotextile membranes (both woven and non-woven), recessed manhole covers, and ground reinforcement solutions for landscaping and construction projects.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
201
Collections
66
Pages
13
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
384ms
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
87% below average
201 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 503 stores in Home Improvement
87% below average
avg
21% below average
avg
43% below average
avg
29% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
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About Ecotradecounter
Ecotradecounter is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 201 products organized across 66 collections, making it comparable in size for the home improvement category.
Theme and Design
Ecotradecounter uses the Empire theme from the Shopify Theme Store. This theme choice is used by 4% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Ecotradecounter achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ecotradecounter uses judge.me for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Ecotradecounter ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
